The NASBA Center for the Public Trust
(CPT) supports and promotes ethical leadership within the business community.
Each year, the CPT awards up to four deserving individuals with the Bill
Daniels Being a Difference Award to leaders who go beyond making a difference,
and establish a reputation for continuously Being a Difference by being ethical
leaders who lead in their businesses and communities with honor and
The award program is sponsored by the
Daniels Fund, and is named in honor of its founder, the late Bill Daniels. A born entrepreneur, Bill
Daniels was an early cable television pioneer and was essential to the
formation and growth of the industry. He is fondly remembered for his
reputation for ethics and integrity, and his sincere compassion for those in
need. When Bill passed away in March of 2000, his estate transferred to the
Daniels Fund, making it one of the largest foundations in the Rocky Mountain
region. Through the Bill Daniels Being a
Difference Award, the CPT recognizes individuals who practice these high
standards of ethical leadership.
Although individuals worthy of this
award very rarely seek recognition, their commitment to ethical leadership
deserves being recognized. If you know business leaders who fit this
description, the CPT encourages you to honor these individuals by nominating
them for this award. Nominations are accepted year-round, and the selection
committee meets in July of each year to select the next class of honorees.
Nominees will be considered based on
the following criteria:
- Leads a successful business,
organization or institution without compromising integrity for profit.
- Openly demonstrates an active
commitment to ethical business principles.
- Promotes ethical behavior amongst
peers and other stakeholders.
- Exemplifies the Daniels Fund
Ethics Initiative Principles as stated below:
- Integrity: Acts with honesty in
- Trust: Builds trust in all
- Accountability: Accepts
responsibility for all decisions
- Transparency: Maintains open and
- Fairness: Engages in fair
competition and creates equitable and just relationships
- Respect: Honors the rights,
freedoms, views, and property of others
- Rule of Law: Complies with the
spirit and intent of laws and regulations
- Viability: Creates long-term
value for all relevant stakeholders